After a feature
Been featured? Update your website now
After a feature, review or local shout-out, people look you up. Update the pages they land on before the attention fades.
A video, local article or social post can send people to your website the same day. If the homepage still shows last season's offer, the wrong hours, or a form that fails, that extra attention does not turn into enquiries.
You do not need a new site for this window. You need the pages people actually open to match the business they just heard about.
Key takeaways
- A feature only pays if the site matches what people just saw.
- One clear action above the fold beats a redesign during a short spike.
- Hours and prices have to match your public listing.
- Test the form before you spend anything on promotion.
1. Check the page they will land on
Most visitors open your homepage, then one service or menu page. Those two matter more than a blog buried in the footer.
2. Make the next step obvious
People arriving from a feature are already interested. They should not have to hunt for a phone number, booking link or directions.
3. Align hours, prices and photos
A feature often mentions a dish, treatment or job you still do. If the site shows a different price or a photo of something you stopped offering, trust drops quickly.
4. Test the enquiry route the same day
Extra traffic exposes broken forms. A thank-you screen is not proof the message arrived.
5. Capture what worked
Note the date, where the attention came from, and which page people used. That record helps the next time you are featured.
Frequently asked questions
How fast should I update?
The same day if you can. Attention is highest while the post is still being shared.
Do I need new pages for every feature?
Usually no. Correct the existing pages people will open. Add a page only if the feature describes something you do not explain anywhere.
What if I cannot edit the site myself?
Send the exact text and photos to whoever looks after it, with a deadline. Monthly website care is built for small, agreed updates like this.
When the next feature lands
Have the homepage, contact path and hours ready before you share the link. A free website check can show whether the mobile page is easy to use once the updates are live.